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Red Dantrim “D” logo mounted on a slatted wood wall in an office foyer.

HYGGE MEETS HIGH IMPACT

DANTRIM is a provider in the field of corporate health management with Danish roots and a focus on quality. The goal is to sustainably reduce sick leave through preventive measures. The challenge: to develop a brand identity that authentically conveys the core values and clearly positions DANTRIM in the competitive health market. What was missing was a consistent visual presence that makes visible the connection between Scandinavian corporate culture and modern fitness expertise.

Together with the DANTRIM team, the central values were defined in a brand workshop: innovative, reliable, competent and hyggelig. They form the foundation of the new brand presence. The logo combines the two parts of the name, "DAN" and "TRIM", in the colours coral and petrol – a symbol for impulse and stability, Scandinavian origin and professional expertise.

Client:
DanTrim GmbH
Industry:
Services:

Development of a brand presence for DANTRIM that unites Danish roots, professional expertise and human warmth – clearly structured, visually consistent and effective across every medium.

Dantrim circular diagram with the fields health, body, care, mind and nutrition, beside a woman stretching at the red “D”.

The visual language combines clarity with warmth: reduced design meets a colour palette that balances professionalism and closeness. The new design system was consistently carried across every medium – from print materials and training documents to digital communication.

The website forms the brand's digital hub. With a clear structure, responsive build and a flexible CMS, it offers a user-friendly experience – reflecting the brand's values at every level.

Printed Dantrim logo with the descriptor “Corporate Health” on white paper.
Digital advertising display on a station platform with the red Dantrim “D” and a woman stretching.

Specific design guidelines and templates were developed for social media, taking into account both platform requirements and brand identity. High-quality brochures and business stationery further support the professional overall presence – inspired by Scandinavian design and functionality.

Four Dantrim marks combining the “D” with icons for partnership, award, processes and success.
Dantrim claim “Zukunft aktiv gestalten”, with “aktiv” set in red script.
Woman stretching at home in front of a laptop playing a workout video.
Two Dantrim letterheads with the logo, crossed by the shadows of branches.

The new brand concept gives DANTRIM a distinctive profile and strengthens its positioning as an innovative provider with clear values and a distinctive Danish touch.

Three-part view: the Dantrim “D” on the reception wall, the “Zukunft gesund gestalten” seal and the icon set.