Naturalness Meets Indulgence

With its new, in-house-made product line, Balducci launches a delicious selection of granola, jams and tea. The line combines top-quality indulgence with a clear design ambition – staged authentically, modern and high-quality.

Four Balducci jam jars, including “Feine Aprikose” and “Süße Sauerkirsch”, on wood.

Client:

Balducci Gastronomiegesellschaft mbH

Industry:

Consumer Goods

Services:

Packaging

Our work covers the holistic development of the brand strategy as well as the concept and execution of every packaging element – from label design to packaging design through to final production.

Delicate Balducci pattern design with drawn ears of grain and oat panicles on white.

Balducci tea boxes “English Breakfast”, “Alpenkräuter” and “Rooibos Vanille” on wood.

The visual concept plays with natural materials, warm colour tones and a reduced typography that puts the products' authenticity and quality centre stage. Each variant gets its own colour identity, creating orientation and recognition on the shelf – without sacrificing a consistent brand presence.

Three stacked Balducci granola tins: Protein Banana Crunch, Crunch and Coconut, Mango and Nuts.

The combination of fine, illustrative elements and clear layout structures creates a stylish balance between craftsmanship and design aesthetics. A deliberately restrained look that reflects Balducci's philosophy: less is more – especially when it comes to taste and design.

Thoughtful details like textured paper materials, matte surfaces and a tactile finish round off the design, making the product a visual experience too.